Digital, risk or opportunity for the company? What does it bring to the development of its business, to the improvement of its operation, to the valorization of its image?
Here are 8 major digital benefits that the company can not objectively do without (non-exhaustive list):
1- Unprecedented benefits in terms of marketing and sales
To develop the business of the company, the digital practice has exceptional advantages compared to traditional methods:
– digital is first and foremost cheaper. Internet communication costs are incomparable with those of more traditional media. Distribution costs via e-commerce are just as important. Said familiarly, there’s no picture!
– marketing and commercial operations launched via digital are also much simpler and quick to implement. A short preparation, without the need to coordinate different trades or service providers, without delay of transmission and other procrastination, it is sometimes enough to press a simple button to engage a string of actions.
– finally, the digital makes it possible to know very quickly the efficiency of an operation via customer feedback and statistical data. This almost instantaneous analysis informs the company of the interest to continue the action as it is or, on the contrary, to correct it.
2- Facilitated access to a gigantic market
Do you know a way as powerful as digital to reach a maximum of people in a minimum of time? Me no. It is simply a revolution: to think that one can approach millions of individuals in a fraction of a second and this, without moving from his chair!
Digital has no spatio-temporal frontier. The company can take advantage of this opportunity to attract new markets, to provoke new contacts well beyond its historic catchment area, with the added assurance that its digital activity will continue to produce effects 7 days a week, 24 hours a day. as long as she wishes.
3- A Transfigured Customer Relationship
This is probably the area where digital has upset the most. Now the customer is truly at the heart of the business. He has all the information he needs, he can interact with the company, get in touch with her anytime, anywhere, and by any means.
This two-way communication revolutionizes the customer experience as much as the business, which now enjoys continuous, valuable information about customer behavior. This information is very useful to personalize the relationship and to better satisfy the customers of the company.
4- More agility for the company
At the business level, thanks to new digital practices, the company can now launch a new offer in no time and benefit almost instantly from the market. This acceleration makes it possible to adopt the “test and learn” approach, which, well conducted, benefits both the company and its customers.
At the level of customer service, the communication and the sharing of information taking place continuously between the customer and the company, this one will be able to be more present and reactive in order to satisfy quickly the request or the claim of the user.
Finally, internally, the possibility offered to employees to remain connected anywhere and at any time with the company gives it an ability to adapt in near real time. A revolution of more.
5- Reinvigorated internal collaboration
In order to put the customer at the center and gain agility, the company not only needs to break the walls between the internal and the external but also to cut down those existing within the company. The organization adapted to the digital will thus privilege the transversal collaboration between the services, the horizontal rather than only vertical communication, and even to encourage the polyvalence of the collaborators. In fact, as an extension of the exchange of information, this internal reconciliation also facilitates the sharing of skills.
6- The valuation of its image
There is no doubt that the new digital practices are not just a fad but actually mark a profound and irreversible change in our society. To adopt them is to register the company in its time, in other words to show its modernity.
It is also to project the company in the future by reassuring on its durability because, as the well known proverb says, “not to advance, it is to retreat”.
Finally, it is the demonstration of the dynamism of the company, its capacity for innovation and adaptation.
7- The differentiation of its offer
Beyond profit in terms of image, digital offers the company a plethora of opportunities allowing it to stand out from the competition both in terms of its products and services. Availability, accessibility, speed, responsiveness, simplicity, customization … are all qualities that contribute directly to the digital and on which the company can play to distinguish itself.
This is an opportunity for the company to make a difference to make THE difference!
8- The possibility of playing as equals with large companies
The icing on the cake, thanks to digital the company can compete with the largest companies and other market leaders. Indeed, the power of digital tools coupled with their affordability even allows the auto-entrepreneur to tickle the company’s CAC 40. It’s also a revolution.
But be careful because opportunity and risk always going hand in hand, it works inevitably in both directions. Also if the company can hunt with almost equal weapons in the field of big brands, others could do the same on its own ground. All the more reason to take the lead!