The Google Plus page has many advantages for the SEO of your company. With more than 300 million users worldwide, this social network is an opportunity to gain notoriety on the internet and especially acquire qualified traffic. In order for your Google Plus page to become a key asset for your SEO, here are 6 elements to optimize urgently!
1. THE TITLE OF THE PAGE
As on other social networks , your Google Plus page will be called your corporate name. But to optimize your ranking and make it easier for users to find you, it’s smart to have at least one keyword next to your business name.
For example, if you have a brand of women’s clothing, you can add “women’s fashion” in the title of the page.
2. THE URL OF THE PAGE
You can now customize your URL on Google Plus , just like on Facebook. A short, easy-to-remember URL should be chosen. As in the title, do not hesitate to include a keyword. This will make it easier to identify your business page and allow Google Plus to better determine the theme of your business, which is great for your search engine positioning.
To personalize it, simply go to your “Links” section, click on “Modify” and then enter the Google + URL of your choice.
3. THE DESCRIPTION OF YOUR COMPANY PAGE
In the “Info” tab of your page, you have 2 essential sections for your SEO: description and presentation . These two elements must be worked to enhance your business, encourage users to subscribe and boost SEO .
The description is limited to 160 characters. It must be short, concise and powerful. You must present your business activity in a few words, but by selecting them wisely. Prefer keywords that will provide valuable insights to both users and Google.
As for the presentation, you are free to write as much as you want. In addition, Google Plus allows you to format and insert links. You can write a text that details your benefits, taking care to use the keywords at the heart of your Inbound Marketing . Do not hesitate to put them in bold and make some links to your website.
However, just like in the contents of your site, avoid overoptimizing the texts. Prefer to integrate the lexical field of your keywords and keep a fluid drafting.
4. LINK YOUR WEBSITE TO YOUR GOOGLE+ PROFILE
In order for your Google Plus page and your website to work together on your SEO, consider linking your page to your domain name .
In the “Links” section, just click on “Link this site” which will appear next to your URL. A window will open and you will have all the necessary indications to validate this operation.
When your domain name is associated with your Google Plus page, a checkmark appears next to it.
5. ADD MORE LINKS
You can insert several links on your Google Plus page in a dedicated section. Adding your links allows you to redirect users to the target pages of your activity. It will also serve as a source of information to Google Plus to assess the relevance of your web page, which will facilitate the optimization of SEO of your account. You can add your other sites related to your company, your professional blog , your pages on social networks, external articles on your brand, etc.
6. POST CONTENT REGULARLY
The Content Marketing remains at the heart of your SEO strategy on Google Plus . Therefore, it is important to regularly publish qualitative content on your page. To optimize your SEO, regularly publish your blog posts , without forgetting to diversify with content from other media, visuals, videos or computer graphics. The more you are active on Google Plus, the more you send a positive message to the search engine, which will be tempted to get you back into the results.
The more your presence is animated, the more you will increase your community and commitment. Google Plus is not just for your SEO, it must also allow you to attract qualified prospects and manage your e-reputation. Contact us to support your social media marketing or SEO program !