The optimization of SEO or SEO ( Search Engine Optimization ) is essential to improve the visibility and ranking of pages of a website in the search results. If your site is aging or losing momentum, here are the 10 questions to ask yourself to improve the SEO of a website.
1. Is the title of each page optimized?
Check that all your pages have a different title, with interesting keywords. This is done at the <h1> and <title> tags. The <title> tag is displayed in blue in Google results and in browser tabs. The <h1> tag appears in the text at the top of the web page.
These tags should contain a clear description of the actual page (and not the site as a whole), include the main keywords of the page, be unique (that is, different on each page) and not exceed 70 characters.
2. Are there keywords in the URLs?
Web addresses still play an important role in the positioning of pages. If you want to go back in the results of Google on a given query, it is better that the keywords of this query are present in the URL. Optimized URLs make the content more meaningful and make it clear to Google what the page is about.
Avoid dynamic URLs full of numbers in the form www.mysite.com/article1234. Configure your links in the general settings of your CMS ( Content Management System ) so that the system automatically raises the <h1> URLs with keywords separated by hyphens. Or rewrite each URL by hand to highlight the keywords on each page.
3. Is the meta description unique on each page?
The meta description is a html tag that describes the content of a web page. Displayed in the search results, it is it that encourages the user to click on your link rather than another. Optimize the meta description of all pages to be unique by integrating your keywords. Do not exceed 150 characters to prevent the description from being truncated by Google.
4. Do the images have a textual alternative?
Before hosting an image on a site, the first step is to name the image explicitly for better SEO. Start renaming your image files by adding keywords, without accents, separated by dashes from 6: prefer “product-keyword.jpg” to “photo_1234.jpg”.
Next, it is important to fill in the <alt> or alternate text attribute of all images for reference on Google Images. As the name suggests, the <alt> attribute contains alternate text that appears in place of the image when the image does not display correctly on the browsers. Fill in the <alt> attribute on important images and in relation to your textual content.
5. Is the content interesting for Internet users?
The content is king: you will never repeat it enough! See our article on this topic: “What trends for content in 2017? ” . To get back into the results of the search engines, a web page must contain at least between 200 and 400 words. To be well positioned on the first page of Google, it is better that the web page contains more than 2,000 words.
To retain (or attract) users to your site, choose topics that interest them and answer their questions. Regularly post new content so Google’s robot understands that your site is up-to-date. Make pages easier to read by prioritizing them with subtitles of different levels (h1, h2, h3, etc.).
Illustrate your content with attractive images and if possible videos. If the content is king, the video is queen! Present on all digital media, video is at the heart of the SEO strategy, because much appreciated by Internet users.
6. Do you have duplicate content?
The duplicate content or duplicate content is one of the worst things for SEO of your site, Google being uncompromising with content copied and copied identically on different pages.
Avoid copying and pasting texts that have already been published elsewhere on the Web, such as product listings provided by suppliers, news releases sent by press officers, or excerpts from classic books.
Also avoid auto-duplicate content, which can be automatically generated by your CMS ( Content Management System ), for example on the display of filters on an e-commerce site or categories on a blog. Make sure every page on your site has only one domain score and one URL. If a page on your site has an old and a new URL, you will need to set up a 301 redirect to tell the search engine that the page has been moved.
7. Is your site suitable for mobile screens?
Since 2016, Google has favored in its search results sites whose content adapts to the sizes of different screens ( responsive design ) and which are easily used on a phone or tablet ( mobile friendly) . He even announced that he would base all his indexing on mobile versions of websites ( mobile first ).
Make sure your site is compatible with all screens and is accessible on different devices and browsers. Read our article on this topic: “10 tips for making a website mobile” .
8. Does your site load quickly?
The longer a website takes to load, the more it loses visibility. Google considers that a site is “slow” when it takes more than 1.5 seconds to display in the browser. And 40% of users leave a page that takes more than 3 seconds to load (Akamai study, 2011).
9. Do you have a lot of internal and external links?
The internal mesh is to multiply the links between the pages inside a website. This netlinking makes it possible to improve the pagerank (index which quantitatively measures the popularity of a web page) of the pages of a site thanks to the mesh between the strong pages, whose pagerank is high, and the weak pages, whose pagerank is low. Not to mention that it allows the visitor or Google’s robot to see other pages that he might not have seen otherwise.
The external mesh is to create on the Web incoming links (or backlinks ) that point to pages of your site. Objective: to reinforce the popularity of your site with Google. Thanks to the quality of the links created, the backlinks favor the referencing of your own site. Prefer quality to the quantity of links and make sure they are as “natural” as possible.
10. Do you facilitate sharing on social networks?
It is advisable to include on your pages sharing bars to social networks, so that users can easily distribute the content on their profiles. It is also necessary to check that the Open Graph tags are well informed on each of your pages. Open Graph tags allow Facebook and Twitter to display your pages correctly when users share them, with a large image and clear information.